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From Siloed To Strategic: Aligning Your Leadership Team with A Shared Vision & Values

The success of a small business hinges on having a cohesive team that shares their company’s vision and values.

Seven strategies are outlined to help align the team with the company’s vision and values: communication, lead by example, setting expectations, fostering open communication, collaborating, holding regular meetings, and celebrating successes.

Implementing these strategies can create a happier workplace while boosting customer satisfaction and fostering business growth.

A cohesive team that shares a common purpose is key for achieving long-term success as a small business owner.


Seven Ways to Achieve Team Alignment 

1.Communicate your vision

    • Employees’ understanding and alignment with company’s vision leads to significant benefits.

    • Involving employees in the big picture enhances sense of belonging and purpose.

    • Regular and clear communication of vision ensures alignment with goal.
    • The Business Journals Leadership Trust provides nine effective ways to communicate vision.

2. Lead by example 

As a leader, you must embody the values that you want your team to exhibit. Anna Stella, founder of BBSA, a global marketing agency, told Forbes that alignment happens when bosses and managers adopt a servant leadership approach, “Instead of just hanging that vision on the wall, they should go around regularly reminding people of that vision to help them connect the dots daily.”

3. Set clear expectations

Promote transparency by setting clear expectations for your team. This includes job descriptions, KPIs, and performance metrics that align with your vision and values. This clarity helps your team understand the connection between their performance and the overall company mission.

4. Foster a culture of open communication

Encouraging Open Communication in Business

    • Fosters unity and shared ideas.

    • Leaders should ensure communication reflects company values.

  • Leaders should set the tone, create open space, listen deeply, reflect thoughtfully, and reiterate values regularly.

5. Remote collaboration 

Encourage collaboration with cross-functional teams working towards common goals. It breaks down silos and promotes a shared sense of purpose, especially for remote teams. Matt Masiello, Chief Marketing Officer of Baby Buddha, advises patience when starting cross-collaboration, despite its initial messiness. The results are worth it, as it enables companies to pursue bigger, more complex projects aligned with the bigger vision.

6. Hold regular team meetings 

Regular team meetings are a great way to discuss progress, challenges, and align with the company mission. Connecting team goals to the bigger picture helps employees see how individual wins contribute to collective success. Harvard Business Review reminds leaders that emotional buy-in occurs when leaders explain the ‘why’ behind objectives and tailor messages for specific teams.

7.Celebrate successes 

Celebrating team wins and milestones provides recognition and reminds employees that you are on track with your vision. Taking time to commemorate victories on any scale fosters a sense of company pride and a feeling of purpose. Not every celebration requires goal setting and advanced planning. Many employees would be delighted by an impromptu catered lunch or paid time off for accomplishing an important goal. 


By aligning your team with your company’s vision and values, you can create a happier and healthier workplace while driving customer satisfaction and sustaining business growth. Implement these strategies to foster cohesion, open communication, and collaboration among your team members. Remember, a cohesive team that shares a common purpose is the key to achieving long-term success as a small business owner.

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How much do you know about OKR?

Take this quiz and see how well you understand the OKR framework

1 / 15

Which of the following is an example of a well-defined objective in OKR?

2 / 15

Sarah is a team lead and wants to set OKRs for her team. What is the recommended number of Objectives she should set?

3 / 15

In OKR, what is the typical time frame for setting Objectives?

4 / 15

True or False: OKR should be aligned from top to bottom.

5 / 15

What is the primary purpose of conducting a weekly check-in meeting in OKR?

6 / 15

Which of the following statements best describes the concept of stretch goals in OKR?

7 / 15

How frequently should progress on Key Results be updated in OKR?

8 / 15

In OKR, what is the purpose of setting aspirational objectives?

9 / 15

True or False: OKRs are primarily used for performance evaluation and determining individual bonuses.

10 / 15

How can OKRs help with alignment in an organization?

11 / 15

What is the recommended level of transparency in OKR?

12 / 15

In OKR, what is the purpose of tracking progress on Key Results?

13 / 15

True or False: OKR is a static goal-setting framework that doesn't allow for adjustments or revisions throughout the quarter.

14 / 15

What is a Key Result in OKR?

15 / 15

What is the purpose of OKRs?

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